The pitch in one paragraph
thatnewone is a UK-based adult dating app, free forever, that takes the best of Feeld, FabSwingers, SwingHub, Pure, and FetLife and rebuilds the experience around three principles: treat adults like adults, never lock essentials behind a paywall, and put privacy controls (auto face blur, content tiers, the vouch system) at the centre of the product. Founded in 2026 by avatar BSS, an independent UK IT architect and long-time member of the lifestyle and kink communities.
Key facts
- Founded: 2026
- Headquartered: South Yorkshire, UK
- Audience: UK-verified adults 18+
- Pricing: Free forever, with optional £5/month Supporter tier
- Tech stack: Built on Fly.io with FastAPI, React, and SQLite
- Founder: avatar BSS (full bio available on request)
What makes it different
- No paywalls on essentials. Messaging, matching, profile features, content tiers, all free.
- Auto face blur on every image, for every user, free.
- Granular content tiers (vanilla / erotic / explicit) chosen per-conversation.
- UK age verification via licensed third party, with no document storage by us.
- Vouch system as a community-built trust signal rather than a paid blue tick.
- No tracking pixels, no data sales. Ever.
For interviews
avatar BSS is available for interviews on the topics of adult dating, online safety, the UK Online Safety Act, indie software businesses, and the economics of running a free-forever product. Email press@thatnewone.co.uk.
Logos and assets
A press kit with logos in SVG and PNG, screenshots, and approved founder photographs is available on request from press@thatnewone.co.uk. Please don't lift assets directly from this site for editorial use; ask and we'll send you proper masters.
Coverage so far
Watch this space.